Sounds like the dumb MPI "You CAN Survive" kit.
http://www.equipped.org/mpikit.htm Besides the obvious issues you mention, it is way too bulky to be comfortably carried in a pocket, or even a small pouch, so it isn't likely to be available when needed anyway.
Doug, I would like nothing more than to see your new personal survival kit product venture replace this Can O' Junk.
From your mouth to your chosen diety's ears. <img src="images/graemlins/grin.gif" alt="" />
Perhaps they could use a suggestion from an active Boy Scout leader...