I had heard somewhere that the products large chains, such as Walmart, put on their shelves, although may have the same name as the product in another, smaller store-they are, in fact, seconds. To the average consumer, we wouldnt know-it could be simply that the dye used to color cereal was a little off. This allows them to sell it cheaper. Now, I havent confirmed this-in fact, it doesnt really matter to me one way or the other, as I shop where its convenient-but, it is something else to think about.