They are pretty old standbys done over in high-gloss CNC machining and coatings. They certainly look pretty and incorporate many small product improvements. How much aesthetics and such improvements matter to you is up in the air.

They are also quite proud of their line. I'm not entirely sure a $25 match safe or $27 spark rod is exponentially better than a $5 match safe and/or $7 striker.

If you have the money and like refined gear they might be up your alley. Not to say any one is that way but I expect them to go over big with gear snobs. It comes down to what the extra twenty dollars for each means to you. If it means you feel better or more confident in your kit then it may be worth it.