I detest combining the words "instant" and "coffee". So far the experience is just plain awful, but I guess I should try the new products to see if they're any good. Any instant coffee substitute I've tried so far is reserved for true emergencies.

If I have a cup and the means to boil water I have coffee. Just add a suitable amount of coarse grind coffee to boiling water. Wait. Drink. That's instant enough for me - I'd much rather filter out coarse grinds with my teeth than drink nescafé.