I love the Via, but it is too pricey for me.
IMO its the best I have ever had, that said I use the Nescafe Tasters Choice
Columbian Blend pretty regularly (daily). @ $3.50 ish for 20 (or about 18 cents each), affordable and decent. not in via league but ok for everyday. (the coffee guru in my clan says it's "not bad" translated that means pretty good for instant!)