...but d@mmit, how do you get through to these people?...
Yup, every winter it seems to be Darwin's rules in play.
I am sorry to say it, but there is a point where I lose sympathy with the people who place themselves in harm's way.
I don't think a case can even be made for them being unaware of the hazards involved.
Something like this strikes me as less accidental than suicidal.