When I looked at the contents of the kit pictured in that link the first thought that came to my mind was, "Did they do their shopping at Toys-R-Us?"

And what is eco-friendly (or even useful) about a cheap plastic flashlight that probably won't last 5 minutes before it's ready for the trash? I guess that's why they put two of them in there.

While the coloring book and crayons (sure to melt) are a nice feel-good touch, I propose that you'd be better off with a big purple Barney doll. At least you could use the crowbar (?) to beat Barney senseless and use the stuffing for tinder, and the left over carcass as a belt bag. The kids would probably have more fun using the crowbar on Barney than coloring anyway.