I just have to wonder ... was this designed to solve some problem (what?) or just to make money for Apple? It sits right in between two useful things - a laptop and a phone - but I don't see any practical use for it. It's somewhat like eraseable ink pens - the great majority of people opt for either a pencil or a regular pen instead. Or both. But the bottom line is that the "middle" thing - the eraseable pen - is not used by all that many folks. I see this iPad as a similar "why would I need that?" type of thing.