"A fish hook's a fish hook" is what a friend told me when I was buying hooks one time and he couldn't figure out why I'd buy the more expensive hooks when the cheap ones will do the same thing. I suppose it's one of those things that you have to try to believe, not unlike buying better boots instead of cheap ones, even though they both go on your feet and lace up. I only recently started using "premium" hooks when I started tying my own flies and it makes all the difference in the world.
The main difference between my kits and most that I see, however, is the size of the hooks included. Most kits have size 6 hooks as the smallest, or only size included. I've found these to be way too big for any survival use. Most of the hooks in my kits are size ten, and that's worked well for me, but I'm constantly changing them around. Actually, within the next week or so I was going to post a fishing kit I put together to see what everyone thought about it. But I digress. So, the short answer is Yes, hook quality does make a difference, but I feel that hook size is more of an issue with most kits.

FWIW,

Chris.