For those unfamiliar with the items carried over from the regular Pocket Survival Pack, there is an excellent in-depth discussion of all of these here:

http://www.dougritter.com/amk_psp_faq.htm


Originally Posted By: Doug_Ritter

Rescue Flash™ Signal Mirror, 2 x 3 inches (5 x 7.6 cm) Lexan™ polycarbonate with mil-spec style retro-reflective aiming aid for one-handed use, instructions on back, protective cover to prevent scratches while stored in the kit, lanyard hole.


While the press release seems good about crediting Doug's contribution to the new stuff, it is worth noting that he also was involved in the design of the (carried over) signal mirror, as discussed about 40% way down the FAQ link I give above.
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A signal mirror should backup a radio distress signal, like a 406 MHz PLB (ACR PLB) (Ocean Signal PLB)