Paddle and PFD are definitely the first purchases. What do you use? What do you recommend?
i'm new to the sport - will be mostly open ocean, no surfing, in a sit-on-top.
oars - rental shops may let you try different paddles - in hopes you'll buy them there. for me, i second the werner line. didn't go with carbon fiber, but do like the unround shaft and ability to 'feather' the shaft.
pfd - researched on line for the style i wanted - number of pockets, zippers, lash tabs (those square things that one can attach things to semi-permanently like a knife (nrs copilot) on the front and strobe beacon on the back), etc. then went to different stores to try them. strangely, a women's kokatat fit me the best of all of the ones i tried! i'm just average build, so go figure.
re: pfds. i spent more than a lot of other pfds i saw. i figured my life was worth it.