>>One question I get asked over and over is whether you can get a choice of color in the model with the features you want. So far, the answer is no. I think Leatherman is missing the boat here<<<br><br>I think you are right that Leatherman is missing the boat here. I used to work in a camping store that sells multi-pliers, etc. and based on my experience with the customers, it doesn't make sense to offer multiple colors without allowing the customer to choose the color they prefer. The customer will have to select either features OR color, but NOT get their preference for both. They won't like that and it will be a problem at the sales counter. Color is very important to many consumers and some of those bright (possibly feminine) colors will definitely turn off some buyers. It would have been much better to make all models available in one or two basic colors and let the customer choose. I predict that many customers will actually select the color they prefer and accept whatever features come with it (or buy a competitive product without an offensive color). I've seen many customers make decisions like that when choosing backpacks, sleeping bags, tents and hiking boots.<br><br>Hopefully Leatherman has done their market research and won't run into a problem with the colors. They must be targeting a young market segment. It looks like a great tool line and could be a holiday gift idea for a lot of folks this year.<br><br>