Wow, they are a little proud of that kit.

I know it's a good kit, but I gotta go with what's in my price range for right now. Plus, I'm not a certified EMS so I might not have any idea what to do with half that stuff.

wowsers! that is pretty high!
I just began to edc a small FAK/urban survival kit, and have used it almost daily. not entirely but pieces at a time, much the same as everyone else. My personal favorite use so far was to re-tape an ankle wrap this morning. She sat in slack-jawed amazement that I had sport tape on hand.