I've been watching the clips of "Alone in the Wild" that are available on Izzy's site, and from what I've seen every attempt is made to make it known that the host isn't an expert at all, in any aspect of survival.

From his laughter at seeing a porcupine in a tree to the lack of understanding why his canoe tipped and from his choice in equipment to openly reading from prepared materials on local plants it seems like Ed's ignorance on a lot of aspects of survival and the area he's chosen to survive in appears to be the show's hook.

I might actually enjoy this show. I must admit that after watching the videos I'm now intrigued.