Mine arrived today. Love it - thanks! 
The included guidance from Doug on assembling a survival kit is itself worth some $$.  
Especially to anyone new to this arena.
Doug - is there a book on the horizon?  
Total survival symmetry:  the gear and the guide.
I'd like a guide that's designed to be kept in a car.  Something that could have helped the woman and her son in Death Valley last week as well as the late-James Kim and his family a couple years ago when they got stuck in the snow in Oregon.  
Something between the playing card-sized survival tips and a bulky book.
It could be packaged in a folded garbage bag/tarp/poncho.
:-)