I've dropped my stuff in the leaves, and didn't like it much.
Even on a sunny day, had some trouble finding it (if it had been a snake...).
Everything I carry gets some sort of color augmentation.
Depending on what it is (size/shape) I use some blaze orange duct tape or I've bought some neon yellow scotch-brite strips from the fabric store and glued them on to my pack, first aid kit, stuff sacks.
The smaller things get a neon yellow mason's line lanyard.
I even put a little piece of yellow mason's line "tassels" on my zipper pulls and rubber bands... hate trying to find those suckers when they fall out of my cold fingers....
I never could make any sense of selling hunting and camping gear green or camo colored except maybe they'll be easier to lose then you'd have to come back in an buy some more...
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peace,
samhain autumnwood