I just bought two more of Coughlan's fire starter kits at Sportsmans Warehouse for less than $5 a piece. The kit has the little steel match and 8 cotton tinder in a plastic case. While not quite as easy to operate as the sparkie or the blast match (no practical way to do it one handed), I can make it work easy enough.

I dunno, I like having nice, reliable, easy to use tools. I was perusing ultimate survival's website a couple weeks ago after buying their signal mirror and a couple micro whistles at Sportsmans Warehouse, and I saw the Sparkie and watched the video. I vasillate whether or not I really need one, given I already maintain a robust stock of firemaking stuff. Since money is not really an issue, it boils down to can I replace another firemaking tool in my kit with this and call it an upgrade? Maybe I will.