Well, I won't go so far as to say everything house brand at WM is as good as the name brand stuff. I've got bit a couple times thinking the difference wouldn't be so noticable. Generally they do okay, stuff like this is hard to compromise much on. Often enough it is worth getting the house brand and their price on name brand is also lower in enough cases to make it worth shopping at WM more often than the other places. Caveat Emptor, but also be frugal.

It's a balancing act.