I think food can be included. Just cause somethings on sale and looks really tasty doesn't mean you should buy 10. Buy a little, try it, then go back for more.... learned this the hard way. The last thing you want is to be stuck on a pit toilet in some remote camp site.
+1. IIRC some time ago a couple of us on the site had similar opinions of a new, very tasty sounding meal from Backpacker's Pantry. It was only nasty tasting and never escalated to the "pit toilet" stage. Still, I was very glad I hadn't carried it 20 miles into the back country before trying it.