It seems to change with the Province too. Almost all the wooden matches made in Canada are actually made by the E.B. Eddy Company no matter what the trade name on the box is. Eddy light matches were more common in Ontario and had a picture of a light house (the Eddystone Lighthouse) on the striped box.

Wooden matches are not very good in a personal or hiking kit for a lot of reasons but are very good to have as household supplies, especially if you use wood or coal for heat.