No Susan, you are missing the point.
There is a huge industry called tourism.

It relies on selling outdoor gear, locations, and opportunities for Bozos to go and risk their lives.

It employs a lot of people.
From tour operators to outdoor equipment sellers. It generates a lot of money for the State.

Like all industries it wants to externalize the cost of doing business.

(Buy a Jeep, but if you drive it off the pavement like it was sold to you for and you get it stuck you are suddenly a reckless or negligent individual.)

Rewriting the law like they did only helps to externalize the cost.

Another big industry is insurance.

Rewriting the law made it easier to create an insurance market.
It also (ironically) gives the future insurance providers an out from paying claims.

Whenever any of the business or government mouthpieces start spouting off about rugged individualism or personal responsibility you had better get a good grip on your wallet, because they are about to grab at it big time.

When industries and governments tell you something is for your good, or that it is the other guys fault, you should be very suspicious of the motives.
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Paying for rescuing a few retards a year is far cheaper than what you are being pushed into.
In fact it should be covered out of business taxes if they wanted to be fair about it.

Rescue operations likely cost less than 1% of what advertising and selling the wonderful winter wonderland adventures to the morons does.
If you just let people die in the bush, or charge them big money when they screw up, you lose your winter tourist business.