Thanks for completing the list, I couldn't remember the last few tools they mentioned.  I don't even remember which magazine I read it in, it's not one I normally subscribe to but the cover page caught my eye enough to read that article.  
There were a few items that I thought were somewhat unnecessary, but maybe it's probably because i'm thinking about it in a different context than the magazine.  I think I've got a plumb bob somewhere, but I don't think I've ever used it in my life, and if I ever needed one, it's probably faster for me to just find a piece of string and weight than look for it.  Maybe I just haven't worked on the project that required it.  Also, I've never used a pocket socket wrench, but for a home toolbox I can't see why I'd want one over a regular adjustable wrench.  For most people, a tape measure is a lot more useful than a 6" steel rule.
There are a lot of tools that could be on this list, I was just thinking about the most basic tools that people should keep around the house for even the simplest home emergency.  My list could go on for 3-4 pages of recommended tools.  Right now, probably my most often used tool is a 4 1/2" grinder (actually 2 of them, they like to be in pairs).  They are indispensible for the type of stuff I like to do, but I can't imagine the average homeowner getting much use out of it.  Same with chisels, I love mine, but I can't imagine people thikning, "I absolutely need a chisel right now!".  I guess it would depend on the type of house you live in.
A toilet plunger, that should definitely be on the list.  I would hope at least every home had one of those.  I'd much rather grab the plunger than the auger to clear a plugged toilet.  It might not work as well, but the snake is a last resort on a clogged toilet for obvious reasons 
