A good hat, to be sure. But I've been wearing the "Bora-Bora Booney" hat by Columbia for about 2 years. It has almost the same features save for a wider brim... and costs less than 1/2 the Tilley. It has held up well to very hard outdoor use.

See it at http://www.columbia.com/products/pr_detail.cfm?product_id=47

Sells for about $30 all over the place.