Not sure. How do you strike the match? I have some Pro-Force NATO matches which are very similar to the BCB matches if not just renamed/rebranded.
The guy at Pro Force used to be the BCB importer and has replicated and/or rebranded much of the product line.
My technique is to drive the match head into and across a friction surface, in my case a piece of wet/dry fine sandpaper. This is the opposite of using paper matches where I press the head onto the friction surface and drag. I'm not even sure if my technique is the overall best way of doing it but I haven't had a missed ignition yet with the NATO matches.
While the technique to push instead of pull is correct for the NATO matches, I am curious as to how the sandpaper works? These matches are safety matches and normally do NOT ignite from friction. They are designed to ignite only from the chemical reaction between the material in the match head and the red phosphorus in the special striking strip.
Here's some information on safety matches and how they work:
http://en.wikipedia.org/wiki/Match
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