Not sure. How do you strike the match? I have some Pro-Force NATO matches which are very similar to the BCB matches if not just renamed/rebranded. My technique is to drive the match head into and across a friction surface, in my case a piece of wet/dry fine sandpaper. This is the opposite of using paper matches where I press the head onto the friction surface and drag. I'm not even sure if my technique is the overall best way of doing it but I haven't had a missed ignition yet with the NATO matches.

My strike anywhere matches (Canadian Redbird) are another story. Because I believed that a coating of wax waterproofed the matches, they no long strike "anywhere" but a hard friction surface and sometimes I have to rub the wax off first to get a light! When I made them up, I should have put a thinner coat of wax on them.

The Coughlans' matches are anaemic by any measure with it's small head and very thin sticks and they will work but they are just not as good as other matches, even kitchen matches. BTW, I was taught that a "real woodsman" can split a paper match and get a fire lit with just a portion! Yes, it is possible (I've done it) but I would rather work with as big a match as I can.