How about attaching a $5 strobe to the shoulder of a survival suit, maybe if they could've done something a little more sensible to signal the rescuers besides waving their arms and shouting in the pitch black they might've only spent an hour or so on the ice instead of the whole night.

Doug, you're right, they were HMs on the Darwin awards list.
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The ultimate result of shielding men from the effects of folly is to fill the world with fools.
-- Herbert Spencer, English Philosopher (1820-1903)