As someone who develops products for a living, I can assure you that products are "pushed" to the market far more often than they are "pulled" into the market.

Because of the non-essential nature of this item, I suspect someone said "hey, guess what we could make and sell..."

Would I actually buy it for my own use? No, because a fair number of fires I've made in my life have either been in a forest or in the dark. And I'm sure that most people here would say similar things.

I do think its more useful than a magnifying glass, and not pointless. I can see myself using this as a teaching tool. I think for a small number of customers, it would be good. But I wouldn't be positioning it the way that they are.

I also agree that "pocket sized" is extremely misleading. Sure, it would fit in your coat pocket... but not many others...