My min EDC is my 
Mission Wallet which carries minimalist gear that I use during the day.  It isn't about carrying emergency or survival gear; this is stuff that's nice to have for normal everyday events.  
Why carry a knife?  Because sometimes things need to be cut, packages opened.  Why carry a flashlight?  Because a natural event each day is called "night" -- it's dark.  This is not rocket science.  
Carrying a big survival kit to guys who aren't us is a hard sell.  Carrying a small EDC kit of things that can be used everyday is a lot easier.  Then again, some guys prefer empty pockets.