Two ideas:
ETSers on the Road - I travel a lot. One of the things I do is contact fellow ETS members in the area I'll be to set up a emergency shelter location. I think some sort of map/safe house locator might be useful for other ETS travellers.
ETSers in Need - good idea but Lono makes a good point as far as helping out in large-scale disasters. It'd be nice to focus on our friends, but greater good could be accomplished by helping the teaming masses. That being said, I think members should feel comfortable to ask, "Can you help me?" in both big disasters and small-scale ones (house fire, family illness). I think an "In Need" sub-forum might be the way to go with that.
-Blast, thinking out loud.