I'm sorry, but any site that has a banner ad for "psychic powers" right on the front page is a joke.
I agree, "psychic friends"-style ads are a joke. But I figure we also have to wade through much more deceptive propaganda and well-funded deceptions on many "mainstream news" sources. Whether mainstream or alternative sources, we have to filter out the poison (falsehoods).
What's not a joke are the kind of "psychic powers," for example, that enabled that some members of the GW Bush administration to presciently receive Cipro doses at least one week before "terrorists" mailed anthrax-laden letters in the U.S.
Equipped content? Just because something looks safe, doesn't mean it is. Boil your news first.