Hi Christina,
Sometimes it is as easy as using the right words. The word "Survival" has gotten a bad rap and to some has connotations of fatigue wearing survivalists held up in the woods, armed to the teeth in defense of their stash of beans & rice.
Try "Emergency Kit". That will sound much more “normal” to many people and also may get you thinking about items useful for the kind of emergencies you are likely to encounter. After all, how may of us often get stranded on a desert island? But earthquakes, hurricanes, tornados, floods, power outages, and Backstreet Boys concerts happen with frightening frequency. How well are you prepared for these survival … whoops, I mean, these emergency situation?
Now if you will excuse me, my beans & rice are getting cold.
Dave