I'll tell you what I don't see in that picture.
Water filter (the bottled water might not be enough)
Fire making tools (may be too small to see in picture, if there)
Emergency food (MRE's, SPAM, or whatever suits your fancy)
It's not a survival kit, it's a car kit designed primarily for urban driving in the middle of the 6th largest urban area of the U.S. with extremely low liklihood of an unexpected natural disaster (like earthquakes or tornados). As such it is optomized for my enviroment and likely emergency circumstances which are un likely to extend beyond a few hours stuck on the freeway under any reasonably forseeable circumstances (though there's also a PSP in the glove box). If I travel outside the local area or off highway my full survival kit goes in the car. There's no good reason to carry that on a daily basis to go down to the corner supermarket or to the airport or the like, it just takes up room I often need for cargo. I adapt my equipage as appropriate to the environment I may have to deal with. If I lived in LAX, as an example, I'd have a far more survival oriented kit in the car because the threat level (earthquakes, etc.) is far different.