Meh, marketing. If you don't have room for a fire starter in your BOB, perhaps you ought to reconsider your priorities. 

I guess it could be used in EDC kits, though.
I had a BlastMatch for a while.  It seemed to be a bit large for justifying putting it in my BOB.  I was using it one day and the rod just broke off from the housing.  I didn't replace it. 
That's strange, I was under the impression the rod was spring-loaded. Are you talking about Blast Match

or Strike Force?
