Looks identical to this Buck that's sold at Wal-Mart for 19.95.
The only knife I can figure you are referring to is one of the Buck Diamondback fixed blades. While I am sure that they are decent knives for the price, I will stick with my Mk3.
The Handles look great! I too am a fan of bright colored gear... "Does it come in yellow or orange" was my mantra at SHOT Show this year