www.jackmountainbushcraft.com/gear.html#knives is a treasure trove of links to more 'traditional' gear. On the same theme
www.stormykromer.com/whats_a_kromer/ ( Elmer Phudds hat!) and
www.empirecanvasworks.com/ .
www.customwoolenmills.com/shoppe/shoppe.htm makes socks used and endorsed by Mors Kochanski. When a published survival authority promotes warm socks and humble Mora knives you know he doesn't need a new truck.
www.polarbjorn.no/english.htm makes a pyramid snow tent of exceptional quality ( slept in one, and saving my Kroner. )Most of this stuff is personal fatique with camoflage and dayglo pink snowboarding outfits <img src="images/graemlins/blush.gif" alt="" />. Look over the site resources for many suppliers also.