As much as the idea of a lure is a nice idea for a fiishing kit, and I do have some in mine, the best things I have ever used for catching fish were all bait that was either alive of had been alive at one time. I have a small net in my BOB for catching minnows and would also be looking for worms and other life that would serve as bait. Hooks you need what goes on them you might be able to find.

One of my other thoughts about survival is that hard work is to be avoided. Fishing with a rod and reel is fun as a sport, but when it is you trying to conserve your strength and not sure you will catch anything, then you might not want to expend your tme and effort casting and retrieving a line. You also may not have a lot of time to spend fishing. Along the same idea, I like and have snares in my BOB, should I ever feel the need to trap.

So fishing while you spend the time doing something else too, that's a good idea. The posts that mention jigs with bait and floating bait seems to have good ideas to me. I could see in a rather placid bodsy of water, that a plug floating on the surface or a worm suspended somewhere below the surface, could both catch you a fish. So, I would have some jigs, floating plugs and/or bobbers.

You might also want to look for instructions on how to make fish traps. Les Stroud made on on an episode set in a Southern U.S. swamp, which resulted in him catching a turtle.