Hi Jim,
And I've tried all the tricks to light those damn NATO's, but they just don't work...
The NATO matches do work, but the problem is the striker pad which is applied to the plastic lid of the more commonly available lifeboat match container. Its pretty useless. Whats required is the striker pad supplied with the NATO matches supplied in UK ration packs (NSN 9920-99-737-1041). You can get these at
http://ukkitmonster.com/product_info.php?products_id=308
The NATO matches and Stiker are seperately wrapped in individual poly bags in the same way as Taurus's first post photo's to keep them dry (especially the striker pad).
You can also view Ray Mears using the correct technique to light/strike matches at
http://www.youtube.com/watch?v=UsbSMplJ6g4