I use a Ronson JetLite torch/jet style lighter and I love it. I think I paid $9 for it. It's never let me down. I carry it always in the 5th pocket of my jeans...this also keeps the butane warm when I need it in the cold.

In cigar circles the new Zippo jet lighter is really becoming popular both because of the name and quality of the unit itself. I've been tempted to pick one up as my Ronson has seen better days (mostly cosmetic...it still lights like a champ)

For survival use buy a quality windproof lighter. A standard torch/jet lighter can blow out just as easy as a Bic will (my JetLite is supposedly wind resistant but it's really not). I don't know how the Zippo stands up to wind but I'm very curious to find out.

http://www.ronsoncorp.com/jetlite_detail.cfm