O.K. I stopped at Walmart. Had to look through several checkout stands before I found it. They are on a card and hanging, but not with the bics, just by themselves.

It is "The Amazing Slide Lighter" by Gibson Enterprises. It is piezo electric and like most butane lighters, you have to shield it from the wind to light it. I haven't had any problems with mine, but now I'm thinking I'm going to stick it in the freezer and dunk it in water to make sure it keeps on going.

A quick google search and this is all I could find:
http://cgi.ebay.com/AMAZING-SLIDE-LIGHTE...1QQcmdZViewItem

The ones I got at Wally mart are single, on a card for $.97 apiece, so probably not worth buying them on the internet if you can help it.