Insurance is all about people avoiding fear. Offering people the illusion of security for a price. Profits are made by denying coverage.

Sounds like the makings of a fine, and quite profitable, scam. Write up a boiler plate contract that says in obscure language that:

We will immediately come out to rescue you when your in danger. (Unless we have something else to do.)
We will make every effort to protect you and your property. (Unless we just don't feel like it.)
You have an iron-clad guarantee that everything possible will be done on your behalf. (As long as it doesn't interfere with out recreational activities and financial wellbeing.)


Stuff the contract with exit clauses, in very fine print of course, that exclude any chances of there ever being a claim. If the contract is for fire protection demand that the house have nothing flammable in or on them. If evacuation is the promise demand that the person never enter into any area that contains any hazard.

Write it up so that it seems to promise everything while, in fact, promising nothing. A classic case of: 'The big print giveth while the small print taketh away'.

Wait for people to be panicked and vulnerable. Like when a fire or storm has just missed them. Dress respectable and use the right terms in a reassuring tone, half of any con, and get them to sign up for a nice five year minimum contract with a substantial early-release cost.

Sit back and watch the checks come in. Make regular visits to the bank to cash the checks and move the money offshore.

When disaster hits delay, make excuses and explain that if they had just gone to the next coverage level they would have been home-free. Cultivate your ability to sound genuinely concerned and overworked while sipping a Pina Coloda and puffing a Padron Serie 1926 #1 while a cute, young girl applies suntan lotion.

If they sue make sure everything is documented and covered in legal boilerplate. Keep a couple of high priced lawyers on retainer. Base your LLC in Barbados and keep your profits in a Swiss bank. If you make enough money consider buying a senator or two.

In other words, it is pretty much like any other insurance business.