What is promised and what is delivered can be two different things. Also, Moore, the creator, looks to be in the habit of starting businesses and then selling them.
What could get in the way is that the rich expect to be treated differently, and that may clash with what actually happens.
Another question that arises is that if you have a cluster of wealthy people clients all in one area, will they all expect to be picked up at once, babied and waited upon. Does Soverign Deed have that number of employees that are willing to cater to rich babies at the expense of their own families? Or, like the Pony Express, do they only hire orphans?
Sue