Like using a come-a-long, there are some safety issues that most here have already brought up. Where to attach, using a coat over the line etc.
If you are pulling out of a hole, having the hood up will help protect the driver in the event of the slingshot picture shown.
I have used on old nylon climbing rope to tow a truck for miles. It
was worn clear through the sheath before we started and it held
up well, I believe because of the stretch. When I tried a similar
thing with a new poly truck rope of the same diameter, it broke
on first tug.
If possible use a no knot, no fastener connection. Wrap the line
around a smooth surface several times, then use the shackle to
make sure it can't come unwrapped.