From my coworker:

In Russia we call it : PVA glue - PolyVinyl Acetate.

He also sent me a gif of it in Cryllic but I can't attach it from my work computer. It looks something like this:
IIBA KJIEH

The II looks like two capital letters "i" attached at the top and the H has a "U" shaped curved line over it's top.

Hope this helps.

-Blast