OK, interesting.  I have a Primus striker, and it says something about "good for 1,000's of uses."  I was assuming that since there was a limit to the number of uses that there must be a special coating.  Otherwise, I would think it would be good for millions of uses:  until it's a worn through stub.
About how long is the Hot Spark?  About the length of a key?  And were there any considerations that caused you to buy the BSA Hot Spark over a Light My Fire, Primus, or other brand?  (or was it just because you're affiliated with the BSA?)