I love the ATAX. Many people may hate it like you do but many people to not .I agree camp axes are better at chopping wood but you may be out in the wilderness one day and you will fall in a river and lose all of your gear and the only thing you will have is your ATAX on your belt.For the picture that had the watch in it he is just showing you what the time will look like on the ATAX.I think the ATAX is a great tool . And a survivalist came up with the idea. His name is Ron Hood and he uses the ATAX when he makes his survival videos. Well I guess if every body liked the same thing this would be a dull world.