It's a real bare bones kit. No blade, only 8 matches, no instructions, ect.

I guess it's good for someone who already carries one of AMK's larger First Aid kits and already has basic backpacking gear on them (knife, lighter, cooking gear, ect). However, I think I'd rather have Dougs PSP over that. The only other thing it has, that Doug's doesn't, is the Heatsheets blanket. Sure, Doug's kit is $8 more, but I think the PSP has a lot more useful gear in it for someone who might actually need to improvise to stay alive. It also has instructions, which could be all the difference.