Considering this company appears to be based in Northern Ontario (about 100 miles SE of Sudbury, not far from the western edge of Algonquin Park), I am very disappointed.

I mean, here's the contents list for their Alpha kit:

1020 Pelican Case 1
1930 Pelican Flashlight 1
Accident Report Book 1
- what purpose does this serve in a survival kit? How big is it, are the pages blank, etc.

Aluminum Foil 1
- What is "1 Aluminium Foil"? an 8.5 x 11 sheet?

Aquatabs Water Purifcation 10
Bandaids 10
Critical Action Cards 1
- again, what are these? What's on them? How comprehensive are they?

Emergency Blanket 1
- I'm guessing this is a typical space blanket, but I'd like to know for sure.

First Aid Book 1
Fishing Kit 1
- again, what exactly constitutes a "fishing kit"?

Flagging Tape (20 Feet) 1
Gauze Roll 4" x 5 yards 1
Multitool Knife 1
Parachute Cord (10 Feet) 1
Signal Mirror 1
Snare Wire (11 feet) 1
Spark-Lite Flint & Tinder 1
Splint (Small) 1
Steri Strips 1
Whistle (Four Function) 1


In general, a complete lack of specifics makes it impossible to judge whether this kit is any good from the description (although most of us will make the conservative educated guess and assume it's junk until shown otherwise).

Sad.