There are some very weak components like the Coghlan's whistle for example.
Also I see no stove or container to boil water in some kits yet they give you tea and hot chocolate.
The Pelican box is the best part but the rest is mostly Coghlan's products which are adequate at best. But for the most part a lot of it is cheap trash.
How much do they retail for?
They could do a lot better IMO.