Hey all, just wanted to share one of the latest projects in my outdoor advertising class. The project was to create a billboard with the subject matter being more or less up to us. We could choose from, car advertisement, food, clothing, etc., I decided to do a PSA, and being the enthusiastic new member I am, I opted to do a hurricane preparedness billboard promoting equipped.org.

The basic idea was to have some sort of attention grabbing imagery, I chose a wind whipped tree and a hurricane weather symbol. Both of which I thought were easily recognizable, then of course the viewer will (in a perfect world) go home, check out the website, realize how unprepared they are and take the appropriate steps to better prepare themselves and their loved ones.

I actually had a few other ideas other than hurricane preparedness but my instructor thought that idea would be worth exploring because it would most likely attract the most attention. Anyway, they're pretty basic but generally speaking the most effective billboards are just that. Enjoy.

nice work -- I might ad a sub head explaining why people should go there ( here)

Subhead is a good idea. I was trying to think of one while brainstorming but I was a tad rushed due to my own time mis-management. May go back and rework it a bit if I decide to put it in the ole portfolio.

The former looks too much like something for a travel company. People see the palm tree and don't notice the direction the foliage (leaves? fronds?) are pointing.