"Survive Outdoors Longer" is the meaning- if you'd read the catalog description or the packaging, you'd have seen it. However, it is undoubtedly humor on their part; personally, I think they are trying to be cute. But I also don't like the name of the Optimist, although it does at least clearly designate the targeted portion of the population.

As for the disclaimer, it is there for stupid people. They show a picture with a dark red dry bag for the SOL. If they switch it to a bright orange dry bag, or use green rather than orange sparklites in the PSP, or use a generic acetaminophen rather than Tylenol in a FAK, some twit will whine. This lets them make such substitutions that do not reduce quantity, quality or functionality based on temporary supply issues without having to change the catalog picture for one production run of a product they've made without change for a decade or more.

AMK has too long of a reputation for there to be any question as to quality. From a slop artist, I might be concerned, but those are not the words I'd every apply to Adventure Medical.